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11 Reasons Why WordPress is the Best for Your Service Business Website in 2022

There is no doubt that WordPress is one of the most popular website platforms available today. But is it the best option for your business website in 2022? There are a lot of things to consider when building your service-based website and which content management system (CMS) you choose will impact your online presence for…

There is no doubt that WordPress is one of the most popular website platforms available today. But is it the best option for your business website in 2022? There are a lot of things to consider when building your service-based website and which content management system (CMS) you choose will impact your online presence for years to come. That is why it’s important to investigate the pros and cons of each time.

That’s why we will deep dive into WordPress and talk about the the features and benefits of using it for service-based business websites.

1. WordPress is Open Source, Meaning… it’s 100% Free

One of the most important things for a service-based business on a budget is the cost, so let’s start here. WordPress is free for anyone to download and use. You can create as many WordPress websites as you want without having to pay a single dime. The only thing that you will need to pay for is a hosting provider (somewhere to put your website) and your domain name (what people will type in to find your site).

On top of that, there are no restrictions on what you can do with WordPress. You can modify the code, add your own plugins and themes, and create the perfect website for your business.

2. WordPress is Easy to Use… With No Coding Required

WordPress is a very user-friendly platform, which makes it great for service-based businesses who don’t have the budget to hire a web developer or designer. Add in a beautiful website template and a ‘click, drag & drop’ editor like Elementor or Divi and even if you’ve never built a website before, you can easily create a WordPress site on your own. But of course, we don’t all have the time to sit down and design and build our own websites, so if you are looking for some amazing people to help you out, we’d be happy to assist!

3. WordPress is Secure and Reliable

WordPress is also a very secure platform, and it’s constantly being updated with new security features. Additionally, there are plenty of WordPress security plugins that you can install to further secure your website.

4. Heaps of Free Plugins to Expand Your Website’s Functionality

Looking to expand the functionality of your website, perhaps e-commerce, forms, booking systems? WordPress has a huge plugin repository with over 55,000 plugins available. These plugins (which are like apps) can be used to add new features and functionality to your WordPress website. Most of the plugins are free, and there are also premium plugins available for purchase too.

5. Beautiful Themes to Personalise Your Website

WordPress also has website themes avialable to personalise your website. These themes can be used to change the look and feel of your WordPress website. Like plugins, there are free WordPress themes. However, not all of them are designed to be used with user friendly website editors and to convert visitors into sales.

If you are looking for an eye-catching theme that converts, we’d recommend checking out these templates. We’ve spent hours researching the highest converting elements of websites; combined it with unique and eye-catching design and added in super easy website editors. If you don’t have time to search through all the options, check out these themes, ready to take your business to the next level.

6. Easy to Use, Relative to it’s Customisation and Flexibility

Given the customizable nature of a WordPress website, it is a very user-friendly platform. You can install themes and plugins to change the look and feel of your website, as well as add new features and functionality.

Some other website platforms like Shopify or Wix offer beautiful sites, but are limited regarding their functionality and customization. For service-based business owners a WordPress site combined with a beautifully designed theme template, allows you to make an eye-catching site without having to hire a web developer or designer.

Even if you’ve never built a website before, with the right editor like Elementor or DIVI and theme, you can easily create a WordPress site on your own.

7. Excellent for Mobile-Friendly Users

In today’s mobile-first world, it’s important that your website is accessible and easy to use on all devices. WordPress websites are automatically responsive, meaning they will adjust to any screen size. This is crucial for providing a good user experience and ensuring that your website visitors can find what they’re looking for, no matter what device they’re using.

8. WordPress is Search Engine Friendly

SEO or search engine optimisation is critically important for a business to be found on the web. With more than 90% of search going through Google, (https://www.businessinsider.com/how-google-retains-more-than-90-of-market-share-2018-4) you need to ensure your website is easy for search engines to crawl and index, which means your website is more likely to rank higher in search results.

WordPress is written in clean code, which makes it easy for search engines to index your website. Additionally, WordPress comes with a built-in SEO feature called Yoast SEO that will help you optimize your website for the search engines.

9. Great for Your Business Blog

If you know anything about SEO, you know that you need to have content on your website that is appealing to the Google search bots so they know what your site is about. WordPress is an excellent platform for blogging, creating long form content that can be beneficial for SEO and attract new website visitors. Additionally, blogging gives you a chance to share your company’s story, connect with your audience, and build trust and credibility.

10. WordPress Is Constantly Evolving

One of the problems people face with technology nowadays is that not every business is around forever. What happens when that company no longer exists and is doesn’t update their products to integrate with newer versions of other plugins or software?

WordPress is an open-source project, which means it’s constantly being updated and improved by a team of developers. WordPress releases new versions of the software regularly, which includes new features, security updates, and bug fixes.

Additionally, WordPress themes and plugins are also constantly being updated to keep up with the latest WordPress version.

11. It Can Easily Grow With Your Business

Lastly, WordPress is a very scalable platform. As your business grows, you can easily add new features and functionality to your WordPress website.

WordPress websites are also easy to maintain. You can easily update your service-based website yourself, without having to hire a web developer or designer. With the right theme template and editor, the sky is the limit for your service website goals.

So Is WordPress the Best Option for Your Service-Based Business Website in 2022?

With so many different options out there, it can get overwhelming to know where to start, let alone start building your website. However with so many amazing features and benefits, WordPress is an excellent platform for service businesses who want an easy-to-use website that can grow with their business.

WordPress websites are search engine friendly, and there are a huge number of themes and plugins available to customise your website’s look and feel. Additionally, WordPress is constantly being updated, making it the perfect platform for service businesses who want a website content management system that will grow with their business.

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