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Which is The Best Website Builder for Your Small Business in 2022?

There are a lot of different website platforms to choose from these days, and it can get a bit confusing to know which one you should pick for your small business. In this blog post, we will list the main website builders available online and talk about their features to help you decide which is…

There are a lot of different website platforms to choose from these days, and it can get a bit confusing to know which one you should pick for your small business. In this blog post, we will list the main website builders available online and talk about their features to help you decide which is the best option for you.

What are the main website builders on the market in 2022?

Five of the main website builders online in 2022 are as follows:

  1. WordPress
  2. Shopify
  3. Wix Weebly
  4. Squarespace
  5. GoDaddy Website Builder

So what are the features of each website builder and which is the right one for you?

WordPress

WordPress is a content management system (CMS) that enables you to create a website or blog from scratch, or improve an existing site. It powers 34% of all websites on the internet, so it’s popular with small businesses because it’s easy to use and there are plenty of resources available. Because WordPress was built open-source (free to use), you can almost always find a ‘free’ plugin to create the functionality you are looking for.

The only thing you need to pay for is hosting (where you put your website) and your domain name. Nowadays, you can find heaps of themes and millions of plugins to help you build an incredible website, not to mention the click, drag, drop website editors available. You can learn more about WordPress here, or find out about their user friendly site builders like Elementor or Divi here.

That said, if you don’t maintain your WordPress website and build it correctly from the beginning, it can be very frustrating to use. Maintenance is essential to maintain the security of your site from hackers and if you aren’t careful with things like your content optimisation, number of plugins and quality hosting provider, you can find your site running slowly for users.

Pros of WordPress:

  • Easy to use
  • Lots of features and plugins
  • Fully customizable
  • Great for SEO (Search Engine Optimisation)
  • It’s Free! (you only pay separately for hosting/domains)

Cons of WordPress:

  • Can be slow if you don’t optimise your content
  • Requires some technical knowledge to setup
  • Security can be an issue if not properly managed

Shopify

Shopify is an ecommerce platform that enables you to create an online store to sell products and services easily. It includes everything you need to get started, such as a website builder, hosting, payment processing, and security.

So it’s a great ‘all in one’ package no matter the size of your business or what you are selling online. However if you are a service based business taking appointments, Shopify might be a little ‘over-kill’ for what you are looking for. Also, if you are e-commerce, some users can find the costs tend to add up.

Shopify starts with its lowest plan at USD$29 per month, but you will also need to consider other expenses like transaction fees and subscription fees for the apps you need to run your store. All this together, you can see costs growing quickly.

 

Pros of Shopify:

  • Easy to use – designed for E-Commerce
  • Comes with templates (free and paid)
  • 24/7 Support

Cons of Shopify:

  • Limited customization options
  • Monthly fees can add up
  • Shopify Experts (developers) can be expensive

Wix

Wix is a popular website builder that is used by businesses of all sizes. It is a great option for businesses that want to create a website quickly and easily. Wix comes with a lot of templates that you can use to create your website, and it is very user-friendly.

However it can be frustrating if you want to customise your site, or test out different themes. Unlike WordPress or Shopify, you cannot interchange between templates or ‘themes’ on your site. Also, if you want to remove the Wix branding or be able to use any kind of analytics on your website, you have to change to the paid plan.

Lastly, and to me, the biggest drawback of all is that you cannot transfer your site away from Wix. If you ever decide that you have outgrown Wix as a platform, you will have to pay to have your entire site recreated on the platform you choose to move to, as you cannot take your website off Wix. 

Pros of Wix:

  • Easy to use
  • Quick and easy to set up
  • Lots of templates 

Cons of Wix:

  • Limited customization options
  • Monthly fees can add up
  • Unable to transfer your site 

Weebly

Weebly is a popular website builder that is used by businesses of all sizes. It is a great option for businesses that want to create a website quickly and easily. Weebly comes with a lot of templates that you can use to create your website, and it is very user-friendly.

If you are looking for an entry level e-commerce store, this is a great option, however, if you are planning to include blogging in your website (which is very important for SEO), it has very limited tools available for this purpose and once you start to grow in size you might need to consider moving to Shopify or WordPress.

Pros of Weebly:

  • Easy to use
  • Quick and easy to set up
  • Lots of templates

Cons of Weebly:

  • Limited customization options
  • Monthly fees can add up
  • Poor blogging tools

Squarespace

Squarespace comes with a lot of templates that you can use to create your website and it’s back-end is relatively easy to use. If you are familiar with Blogger or WordPress, you’ll easily be able to work in Squarespace. You’ll also have access to 24/7 support and like Shopify, it’s an all-in-one package with hosting, site builder and security.

The main downside though is a lack of 3rd party extensions or plugins available to customise your site. This means that you are restricted to what the templates and functionality that Squarespace provides. Also, it’s not great for SEO.

Pros of Squarespace:

  • Easy to use
  • Quick and easy to set up
  • Lots of templates

Cons of Squarespace:

  • Limited customization options
  • Monthly fees can add up
  • Lack of marketing functionality

GoDaddy Website Builder

GoDaddy Website Builder is a popular website builder that is easy to use and you can create a website in minutes. Plus, it is affordable and you get a free domain name when you sign up. They also have heaps of theme templates to choose from to get you online quickly.

However their themes aren’t interchangeable. This is a big downside, as it means that whatever theme you decide to choose, you are stuck with it. So choose carefully!

Pros of GoDaddy Website Builder:

  • Easy to use
  • Quick and easy to set up
  • Affordable
  • Free domain name with sign up

Cons of GoDaddy Website Builder:

  • Limited customization options
  • Cannot switch between themes
  • Limited e-commerce tools

Final Thoughts

So, which website platform is the best for your business? It really depends on what you are looking for and what your needs are. If you need a quick and easy solution with limited customization options, then Weebly or Wix may be the best option for you. If you are looking for an easy to use ecommerce platform, and don’t mind the monthly cost, then Shopify may be the best option for you. If you need more control over your website and want to be able to customize it more, then WordPress may be the best option for you.

Lastly, if you do decide to go with WordPress so your website can grow with your business, then check out Miti Websites quick start template websites. They are fully customizable and come with an inbuilt website editor to make future edits and changes easy and quick. Click here to find out more.

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